GP-SOP-006 | Research and Content
Repurpose One Article Without Copying It Everywhere
A small platform-aware content package that points back to one strong source without feeling duplicated.
When to use this SOP
Use this when a useful article, workflow, case study, or newsletter deserves distribution beyond the original page.
What you need
- The source article
- One audience takeaway
- The platforms you actively use
- Any screenshots, examples, or visuals
The procedure
Follow these steps
- 01
Choose one idea from the source that can stand on its own. Do not compress the entire article into every post.
- 02
Define what a reader on each platform should learn, discuss, or do.
- 03
Write a conversational X post or thread around the sharpest insight.
- 04
Write a professional LinkedIn version that emphasizes decision-making, process, or business value.
- 05
Create an Instagram concept that can be understood visually before relying on the caption.
- 06
Use the original article link only where it completes the reader's next step.
- 07
Change examples, framing, and openings so each version belongs on its platform.
- 08
Schedule the pieces across several days and record what was published.
Human checkpoint
Stop and review before continuing
Repurposing should adapt an idea, not manufacture five thin copies of the same paragraph.
Definition of done
- Each platform version has a distinct opening
- The useful idea survives without requiring the link
- Links are included only where relevant
- Visuals match platform dimensions
- Published pieces are recorded to prevent duplication
When the process gets stuck
If every draft sounds identical, return to the source and assign a different audience question to each platform.
Where automation fits
The Social Post Generator can create starting drafts and format options. Final voice, timing, and community context need human review.
Optional AI assist
Use this after you collect the real inputs
This prompt can organize a first pass. Review the result against the SOP before using it.
Create platform-aware starting drafts from the source below. Return: - One X post and one short thread angle - One LinkedIn post focused on practical value - One Instagram carousel or reel concept with caption - The best destination link for each, or 'no link needed' - A human review checklist Do not copy the source introduction. Give each platform a distinct hook and reason to exist. Keep claims within the source material. Source: [PASTE SOURCE] Audience: [AUDIENCE] Primary takeaway: [TAKEAWAY]